MG95.3-06-2026-C
Startup/SME Management Series: Practical Digital Marketing for Food & Beverage and Retail Sectors
PDACFULL
20 Class Size(Full)
Class Location
CPTTM Head Office (Rua de Xangai 175, Edf. ACM 7 Andar, Macau)
Instructor
CPTTM Appointed Instructor(s)
Enrollment
Course Fee
- Standard fee: MOP 850.00
Expired
Course Description
Objective
This course aims to empower Macau’s food & beverage (F&B) and retail SMEs by enhancing their understanding of digital transformation. Participants will gain practical skills in F&B and retail management systems, local food delivery platforms, group-buying services for Mainland tourists, and social media marketing to comprehensively enhance business competitiveness and profitability.
Content
- F&B and Retail Management Systems (POS & ERP)
- Enhancing operational efficiency
- Precision data analysis
- Optimizing customer experience
- Real-time inventory monitoring
- Data analysis and forecasting
- Supporting diversified sales models
- Sales data analytics
- Building membership and loyalty systems
- Marketing campaign planning
- Personalized marketing push notifications
- Local Food Delivery Platforms
- Market trends and opportunities in the delivery sector
- Analysis of major delivery platforms
- Store operations and optimization
- Marketing and promotion strategies
- Integration with social media and offline promotion
- Group-Buying Strategies for Mainland Tourists
- Market potential of Mainland group-buying platforms
- Douyin (TikTok) group-buying operations
- Dianping (Meituan-Dianping) operations and management
- Service excellence and engagement for Mainland tourists
- Social Media Marketing and Operations
- The power of social media marketing
- WeChat Official Account management
- Xiaohongshu (Little Red Book) operations
- Facebook and Instagram marketing strategies
Requirements & Assessment
Target Audience
Managerial personnel or owner-managers of food & beverage (F&B) and retail SMEs
Prerequisites
Nil
Assessment
At least 100% attendance and complete all in-class exercises and assessments.
Certificate
Certificate of Completion issued by CPTTM (at least 80% attendance and completing in-class exercises)
Remark
Entrepreneurship Courses designated for the "Youth Entrepreneurs Aid Scheme"
Enrollment
Course Fee
- Standard fee: MOP 850.00
Expired
Course Information
Course codeMG95.3-06-2026-C
Instruction languageCantonese
Handout languageHandouts in Chinese (traditional)
PDAC CodeApproved Course under the SAR Government "Continuing Education Development Program", Code: 2601190041-0
Last Updated2026-06-03
Course Schedule
Duration
10 hours in 4 sessions
Schedule
10:00-12:30, from Jun 6, 2026 to Jun 14, 2026 every Saturday, Sunday.
TR/007(E)
Startup/SME Management Series: Practical Digital Marketing for Food & Beverage and Retail Sectors
| Title | Startup/SME Management Series: Practical Digital Marketing for Food & Beverage and Retail Sectors |
|---|---|
| Course code | MG95.3-06-2026-C |
| Objective | This course aims to empower Macau’s food & beverage (F&B) and retail SMEs by enhancing their understanding of digital transformation. Participants will gain practical skills in F&B and retail management systems, local food delivery platforms, group-buying services for Mainland tourists, and social media marketing to comprehensively enhance business competitiveness and profitability. |
| Content |
|
| Assessment | At least 100% attendance and complete all in-class exercises and assessments. |
| Target audience | Managerial personnel or owner-managers of food & beverage (F&B) and retail SMEs |
| Prerequisite | Nil |
| Class Size | 20 (Full) |
| Instructor | CPTTM Appointed Instructor(s) |
| Instruction language | Cantonese |
| Handout language | Handouts in Chinese (traditional) |
| Duration | 10 hours 4 sessions |
| Schedule | 10:00-12:30, from Jun 6, 2026 to Jun 14, 2026 every Saturday, Sunday. |
| Fee | MOP 850.00 |
| Venue | CPTTM Head Office (Rua de Xangai 175, Edf. ACM 7 Andar, Macau) |
| Certificate | Certificate of Completion issued by CPTTM (at least 80% attendance and completing in-class exercises) |
| PDAC Code | Approved Course under the SAR Government "Continuing Education Development Program", Code: 2601190041-0 |
| Remark | Entrepreneurship Courses designated for the "Youth Entrepreneurs Aid Scheme" |
Enrollment & Enquiries Email: cpttm@cpttm.org.mo | Head Office | Rua de Xangai 175, Ed. ACM, 7 andar Macau Tel: (853)28781313 Fax: (853)88980853 |
| Fashion-Lab | Rua dos Pescadores, Ed. Ind. Ocean, Fase II, 10 andar Macau Tel: (853)88980701 Fax: (853)28312079 | |
| Cyber-Lab | Rua Comandante Mata Oliveira, Ed. Associacao Ind. 3 andar Macau Tel: (853)88980601 Fax: (853)28373085 |