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Startup/SME Management Series: Tactics for Brand Building

Title Startup/SME Management Series: Tactics for Brand Building
Course code MG95.6-08-2020-C
Objective To enable the participants to grasp the essentials of developing a successful brand and apply such knowledge in the real world:
  • The fundamental concept of branding
  • How to define a brand
  • The essential principles and techniques of brand and image creation
  • The strategy to manage a brand and sustain its development
Content
  • The “Magic” of Branding
  • Decoding a Brand's “DNA” - Brand Identity
  • Fundamental Principles of Brand Building
  • Steps to Building Your Own Brand
  • Managing a Brand and Sustaining its Development
Assessment In-class performance and assignments/projects
Target audience
  • Owner-Managers of brand enterprises
  • Individuals interested in brand development and management
Prerequisite No specific prerequisite required.
Class size 20 Full
Instructor CPTTM Appointed Instructor(s)
Instruction language Cantonese (supplemented with English)
Handout language Handouts in Chinese (traditional)
Duration 15 hours in 5 sessions
Schedule 19:00-22:00, from Aug 3, 2020 to Aug 12, 2020 every Monday, Wednesday, Friday.
Fee MOP1,150
Venue CPTTM Head Office (Rua de Xangai 175, Edf. ACM 7 Andar, Macau)
Certificate Certificate of Completion/Merit issued by CPTTM (with at least 80% attendance and passed the assessment).
PDAC code ---
Remark
  • Entrepreneurship Courses designated for the "Youth Entrepreneurs Aid Scheme"
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