Startup/SME Management Series: Tactics for Brand Building

Title	Startup/SME Management Series: Tactics for Brand Building
Course code	MG95.6-03-2025-C
Objective	To enable the participants to grasp the essentials of developing a successful brand and apply such knowledge in the real world: The fundamental concept of branding How to define a brand The essential principles and techniques of brand and image creation The strategy to manage a brand and sustain its development
Content	The “Magic” of Branding Decoding a Brand's “DNA” - Brand Identity Fundamental Principles of Brand Building Steps to Building Your Own Brand Managing a Brand and Sustaining its Development
Assessment	In-class exercises and assignments/projects
Target audience	Owner-Managers of brand enterprises Individuals interested in brand development and management
Prerequisite	No specific prerequisite required.
Class size	20
Instructor	CPTTM Appointed Instructor(s)
Instruction language	Cantonese (supplemented with English)
Handout language	Handouts in Chinese (traditional)
Duration	15 hours in 5 sessions
Schedule	19:00-22:00, from Mar 19, 2025 to Mar 21, 2025 every Wednesday, Friday, plus Mar 25, 2025(Tuesday), Mar 27, 2025(Thursday), Apr 8, 2025(Tuesday).
Fee	MOP1,200
Venue	CPTTM Head Office (Rua de Xangai 175, Edf. ACM 7 Andar, Macau)
Certificate	Certificate of Completion/Merit issued by CPTTM (with at least 80% attendance and passed the assessment).
PDAC code	Approved Course under the SAR Government "Continuing Education Development Program", Code: 2407080117-0
Remark	Entrepreneurship Courses designated for the "Youth Entrepreneurs Aid Scheme"