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Startup/SME Management Series: Sales Promotion & Advertising Tactics

Title Startup/SME Management Series: Sales Promotion & Advertising Tactics
Course code MG95.4-01-2021-C
Objective Upon completion of the course, participants would have acquired a deeper understanding of the techniques for managing sales promotion and advertising activities, which are essential for the effective implementation of a promotional strategy to enhance product/service/brand competitiveness.
  • What is promotional strategy?
  • Sales promotion
    • Characteristics and functions
    • Different types of sales promotion tools
    • Implementation essentials
  • Advertising promotion
    • Characteristics and functions
    • Characteristics of different types of advertising media plus media mix
    • Common approaches
    • Implementation essentials
Assessment In-class performance and exercises
Target audience SMEs owner-mangers; sales and marketing personnel
Prerequisite Nil
Class size 20
Instructor CPTTM Appointed Instructor(s)
Instruction language Cantonese
Handout language Handouts in Chinese (traditional)
Duration 12 hours in 4 sessions
Schedule 19:00-22:00, from Jan 25, 2021 to Feb 1, 2021 every Monday, Wednesday, Friday.
Fee MOP900
Venue CPTTM Head Office (Rua de Xangai 175, Edf. ACM 7 Andar, Macau)
Certificate Certificate of Completion issued by CPTTM (at least 80% attendance and completing in-class exercises)
PDAC code ---
  • Entrepreneurship Courses designated for the "Youth Entrepreneurs Aid Scheme"
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