Startup/SME Management Series: Tactics for e-Marketing

Title	Startup/SME Management Series: Tactics for e-Marketing
Course code	MG95.2-11-2023-C
Objective	e-Marketing is used for various purposes, including brand-building, business promotion, direct selling, fee collection and service provision. This workshop aims to provide participants with an understanding of the tactics of using different e-Marketing tools: Introducing different types of e-Marketing tools How to select an e-Marketing platform according to customer characteristics How to implement e-Marketing and online shopping How to monitor the effectiveness of e-Marketing
Content	Overview of marketing and e-Marketing Understanding online shopping habits Understanding the characteristics of your target customers Key points to note when employing different e-Marketing tools Website Search engine Facebook Wechat Weibo Email SMS Others Key points to note when adopting online shopping Online shopping - using own website vs using 3rd party online shopping platform O2O Monitoring e-Marketing effectiveness Google Analytics Facebook Insight Email marketing statistics Return-on-investment (ROI) of e-Marketing (ROI)
Assessment	In-class performance and exercises
Target audience	Managerial personnel or entrepreneurs of small-to-medium businesses (SMEs)
Prerequisite	Nil
Class size	20 Full
Instructor	CPTTM appointed instructor with over 25 years of experience in enterprise management and consultancy service for different sectors (e.g. information technology, catering service etc).
Instruction language	Cantonese
Handout language	Handouts in Chinese (traditional)
Duration	Lesson 1-4: 10 hours in 4 sessions Lesson 5: 2 hours in 1 sessions Total: 12 hours in 5 sessions
Schedule	Lesson 1-4: 19:00-21:30, from Nov 23, 2023 to Dec 5, 2023 every Tuesday, Thursday. Lesson 5: 19:00-21:00, Dec 7, 2023 (Thursday).
Fee	MOP820
Venue	CPTTM Head Office (Rua de Xangai 175, Edf. ACM 7 Andar, Macau)
Certificate	Certificate of Completion issued by CPTTM (at least 80% attendance and completing in-class exercises)
PDAC code	Approved Course under the SAR Government "Continuing Education Development Program", Code: 2307180577-0
Remark	Entrepreneurship Courses designated for the "Youth Entrepreneurs Aid Scheme"