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Startup/SME Management Series: Tactics for e-Marketing

Title Startup/SME Management Series: Tactics for e-Marketing
Course code MG95.2-02-2021-C
Objective e-Marketing is used for various purposes, including brand-building, business promotion, direct selling, fee collection and service provision. This workshop aims to provide participants with an understanding of the tactics of using different e-Marketing tools:
  • Introducing different types of e-Marketing tools
  • How to select an e-Marketing platform according to customer characteristics
  • How to implement e-Marketing and online shopping
  • How to monitor the effectiveness of e-Marketing
Content
  1. Overview of marketing and e-Marketing
  2. Understanding online shopping habits
  3. Understanding the characteristics of your target customers
  4. Key points to note when employing different e-Marketing tools
    • Website
    • Search engine
    • Facebook
    • Wechat
    • Weibo
    • Email
    • SMS
    • Others
  5. Key points to note when adopting online shopping
    • Online shopping - using own website vs using 3rd party online shopping platform
    • O2O
  6. Monitoring e-Marketing effectiveness
    • Google Analytics
    • Facebook Insight
    • Email marketing statistics
    • Return-on-investment (ROI) of e-Marketing (ROI)
Assessment In-class performance and exercises
Target audience Managerial personnel or entrepreneurs of small-to-medium businesses (SMEs)
Prerequisite Nil
Class size 20 Full
Instructor CPTTM appointed instructor with over 25 years of experience in enterprise management and consultancy service for different sectors (e.g. information technology, catering service etc).
Instruction language Cantonese
Handout language Handouts in Chinese (traditional)
Duration
  • Lesson 1-4: 10 hours in 4 sessions
  • Lesson 5: 2 hours in 1 sessions
  • Total: 12 hours in 5 sessions
Schedule
  • Lesson 1-4: 19:00-21:30, from Feb 23, 2021 to Mar 4, 2021 every Tuesday, Thursday.
  • Lesson 5: 19:00-21:00, Mar 9, 2021 (Tuesday).
Fee MOP780
Venue CPTTM Head Office (Rua de Xangai 175, Edf. ACM 7 Andar, Macau)
Certificate Certificate of Completion issued by CPTTM (at least 80% attendance and completing in-class exercises)
PDAC code Approved Course under the SAR Government "Continuing Education Development Program", Code: 2010140271-0
Remark
  • Entrepreneurship Courses designated for the "Youth Entrepreneurs Aid Scheme"
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