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Retail Management Series: Sales Techniques

Title Retail Management Series: Sales Techniques
Course code MG71.1-04-2021-C
Objective Upon completion, participants should have acquired practical techniques for selling products to customers in a professional manner. In addition, participants should also be ready to take the "HAB International Introductory Award in Selling (8416-76)" exam offered by City & Guilds (conducted in Chinese).
  • The Principles of Selling
  • Communication for Effective Selling
  • The Selling Process
  • The Selling Techniques
    • Understanding customers' needs
    • Proactive selling
    • Describing product/service characteristics
    • Handling customers' objections
    • Recognizing the opportunity for closing a sale
Assessment In-class exercises, role play and assignments
Target audience Retail sales personnel; sales promotion personnel
Prerequisite Nil, priority will be given to those currently working in the field of retail sales/sales promotion.
Class size 20
Instructor CPTTM Appointed Instructor(s)
Instruction language Cantonese
Handout language Handouts in Chinese (traditional)
  • Lesson 1-6: 16.5 hours in 6 sessions
  • Lesson 7: 1.5 hours in 1 sessions
  • Total: 18 hours in 7 sessions
  • Lesson 1-6: 19:00-21:45, from Apr 8, 2021 to Apr 27, 2021 every Tuesday, Thursday.
  • Lesson 7: 19:00-20:30, Apr 29, 2021 (Thursday).
Fee MOP1,030
Venue CPTTM Head Office (Rua de Xangai 175, Edf. ACM 7 Andar, Macau)
Certificate Certificate of Completion/Merit issued by CPTTM (with at least 80% attendance and passed the assessment).
PDAC code Approved Course under the SAR Government "Continuing Education Development Program", Code: 2010140249-0
  • Student may enroll for the City & Guilds “International Introductory Award in Selling (8416-76)” examination:
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