Startup/SME Management Series: Sales Promotion & Advertising Tactics

Title	Startup/SME Management Series: Sales Promotion & Advertising Tactics
Course code	MG95.4-08-2024-C
Objective	Upon completion of the course, participants would have acquired a deeper understanding of the techniques for managing sales promotion and advertising activities, which are essential for the effective implementation of a promotional strategy to enhance product/service/brand competitiveness.
Content	What is promotional strategy? Sales promotion Characteristics and functions Different types of sales promotion tools Implementation essentials Advertising promotion Characteristics and functions Characteristics of different types of advertising media plus media mix Common approaches Implementation essentials
Assessment	In-class performance and exercises
Target audience	SMEs owner-mangers; sales and marketing personnel
Prerequisite	Nil
Class size	20
Instructor	CPTTM Appointed Instructor(s)
Instruction language	Cantonese
Handout language	Handouts in Chinese (traditional)
Duration	12 hours in 4 sessions
Schedule	19:00-22:00, from Aug 20, 2024 to Aug 29, 2024 every Tuesday, Thursday.
Fee	MOP950
Venue	CPTTM Head Office (Rua de Xangai 175, Edf. ACM 7 Andar, Macau)
Certificate	Certificate of Completion issued by CPTTM (at least 80% attendance and completing in-class exercises)
PDAC code	Approved Course under the SAR Government "Continuing Education Development Program", Code: 2404110080-0
Remark	Entrepreneurship Courses designated for the "Youth Entrepreneurs Aid Scheme"