|Title||Startup/SME Management Series: Practical skills for Digital Marketing|
|Objective||In the network generation, except from operating a physical stores, start-up and SMEs also need to grasp the trend of online operation and expand their business strategy to the internet; Once enterprises learned how to use online business tools, they can apply the "low cost, high effect" feature of digital marketing more effectively.
Participants do not need any network skill or webpage editing knowledge; they will use their own industry knowledge with learning how to use various existing online operation tools to experience setting up their online stores, doing promotion on different online platforms accurately, and to analyze the results to make their digital marketing strategies implement effectively.
|Assessment||In-class performance, exercises and final project|
|Target audience||Owner-managers of local SMEs|
|Instructor||CPTTM Appointed Instructor - Webmaster & Online Marketing leader, with practical Digital Marketing experience and Google adwords Certified Expert|
|Instruction language||Cantonese (supplemented with English)|
|Handout language||Handouts in Chinese (traditional)|
|Duration||24 hours in 8 sessions|
|Schedule||10:00-13:00, 14:30-17:30, from Feb 23, 2019 to Mar 16, 2019 every Saturday.|
|Venue||CPTTM Head Office (Rua de Xangai 175, Edf. ACM 7 Andar, Macau)|
|Certificate||Certificate of Completion/Merit issued by CPTTM (with at least 80% attendance and passed the assessment).|
|PDAC code||Approved Course under the SAR Government "Continuing Education Development Program", Code: 1810300390-0|