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Startup/SME Management Series: Practical skills for Digital Marketing

Title Startup/SME Management Series: Practical skills for Digital Marketing
Course code MG95.3-02-2019-C
Objective In the network generation, except from operating a physical stores, start-up and SMEs also need to grasp the trend of online operation and expand their business strategy to the internet; Once enterprises learned how to use online business tools, they can apply the "low cost, high effect" feature of digital marketing more effectively.
Participants do not need any network skill or webpage editing knowledge; they will use their own industry knowledge with learning how to use various existing online operation tools to experience setting up their online stores, doing promotion on different online platforms accurately, and to analyze the results to make their digital marketing strategies implement effectively.
  1. Set up an online store to interact with customers
    • Creat a rich content and easy to manage platform with WordPress
    • Use social media to reach target audiences and promote business
  2. Maximize the effectiveness of online marketing tools
    • Optimize search engines, improve search rankings, and connect with physical business
    • Localization and Mobility to your site makes customers can find what they want
    • Use website analytics tools to evaluate website visit rate
Assessment In-class performance, exercises and final project
Target audience Owner-managers of local SMEs
Prerequisite Nil
Class size 20
Instructor CPTTM Appointed Instructor - Webmaster & Online Marketing leader, with practical Digital Marketing experience and Google adwords Certified Expert
Instruction language Cantonese (supplemented with English)
Handout language Handouts in Chinese (traditional)
Duration 24 hours in 8 sessions
Schedule 10:00-13:00, 14:30-17:30, from Feb 23, 2019 to Mar 16, 2019 every Saturday.
Fee MOP4,600
Venue CPTTM Head Office (Rua de Xangai 175, Edf. ACM 7 Andar, Macau)
Certificate Certificate of Completion/Merit issued by CPTTM (with at least 80% attendance and passed the assessment).
PDAC code Approved Course under the SAR Government "Continuing Education Development Program", Code: 1810300390-0
  • Entrepreneurship Courses designated for the "Youth Entrepreneurs Aid Scheme"
  • Students participating in this course will automatically grant the right to CPTTM to using their website assignments for training promotion purpose
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