Startup/SME Management Series: Marketing Tactics

Title	Startup/SME Management Series: Marketing Tactics
Course code	MG95.1-07-2024-C
Objective	Marketing is crucial knowledge for every owner-manager as it enables the owner-manager to effectively position its business in the market. Market positioning will serve to differentiate the company from its competitors and product positioning will enable the customers to appreciate the reasons for choosing the company’s product(s). The positioning process calls for effective resource allocation and regular monitoring of the market and the competitors. Upon completion of this course, participants would have enhanced their understanding of how to define and implement proper positioning for the company and its product(s) in the market.
Content	Overview of Marketing Attracting Customers, Building a Brand, Setting Direction for Business Operation, Realizing Profit Targets Market Positioning Analyzing the Market, Understanding the Target Customers, Analyzing the Competitors, Formulating the Positioning Strategies Product Positioning Designing the Product(s), Pricing Approaches, Promotional Pricing Strategies, Sales Approaches, Value-added Services, Operational Modes Implementing the Market and Product Positioning Strategies Defining SMART Objectives, Optimizing Business Resources, Performance Monitoring
Assessment	In-class performance and exercises
Target audience	Managerial personnel or owner-managers of small-to-medium enterprises (SMEs)
Prerequisite	Nil
Class size	20
Instructor	CPTTM appointed instructor with over 25 years of experience in enterprise management and consultancy service for different sectors (e.g. information technology, catering service etc).
Instruction language	Cantonese
Handout language	Handouts in Chinese (traditional)
Duration	Lesson 1-4: 10 hours in 4 sessions Lesson 5: 2 hours in 1 sessions Total: 12 hours in 5 sessions
Schedule	Lesson 1-4: 19:00-21:30, from Jul 30, 2024 to Aug 8, 2024 every Tuesday, Thursday. Lesson 5: 19:00-21:00, Aug 13, 2024 (Tuesday).
Fee	MOP820
Venue	CPTTM Head Office (Rua de Xangai 175, Edf. ACM 7 Andar, Macau)
Certificate	Certificate of Completion issued by CPTTM (at least 80% attendance and completing in-class exercises)
PDAC code	Approved Course under the SAR Government "Continuing Education Development Program", Code: 2401100151-0
Remark	Entrepreneurship Courses designated for the "Youth Entrepreneurs Aid Scheme"