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Startup/SME Management Series: Marketing Tactics

Title Startup/SME Management Series: Marketing Tactics
Course code MG95.1-01-2024-C
Objective Marketing is crucial knowledge for every owner-manager as it enables the owner-manager to effectively position its business in the market. Market positioning will serve to differentiate the company from its competitors and product positioning will enable the customers to appreciate the reasons for choosing the company’s product(s). The positioning process calls for effective resource allocation and regular monitoring of the market and the competitors. Upon completion of this course, participants would have enhanced their understanding of how to define and implement proper positioning for the company and its product(s) in the market.
  • Overview of Marketing
    • Attracting Customers, Building a Brand, Setting Direction for Business Operation, Realizing Profit Targets
  • Market Positioning
    • Analyzing the Market, Understanding the Target Customers, Analyzing the Competitors, Formulating the Positioning Strategies
  • Product Positioning
    • Designing the Product(s), Pricing Approaches, Promotional Pricing Strategies, Sales Approaches, Value-added Services, Operational Modes
  • Implementing the Market and Product Positioning Strategies
    • Defining SMART Objectives, Optimizing Business Resources, Performance Monitoring
Assessment In-class performance and exercises
Target audience Managerial personnel or owner-managers of small-to-medium enterprises (SMEs)
Prerequisite Nil
Class size 20
Instructor CPTTM appointed instructor with over 25 years of experience in enterprise management and consultancy service for different sectors (e.g. information technology, catering service etc).
Instruction language Cantonese
Handout language Handouts in Chinese (traditional)
  • Lesson 1-4: 10 hours in 4 sessions
  • Lesson 5: 2 hours in 1 sessions
  • Total: 12 hours in 5 sessions
  • Lesson 1-4: 19:00-21:30, from Jan 9, 2024 to Jan 18, 2024 every Tuesday, Thursday.
  • Lesson 5: 19:00-21:00, Jan 23, 2024 (Tuesday).
Fee MOP820
Venue CPTTM Head Office (Rua de Xangai 175, Edf. ACM 7 Andar, Macau)
Certificate Certificate of Completion issued by CPTTM (at least 80% attendance and completing in-class exercises)
PDAC code Approved Course under the SAR Government "Continuing Education Development Program", Code: 2307180590-0
Remark Entrepreneurship Courses designated for the "Youth Entrepreneurs Aid Scheme"
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