Retail Management Series: Sales Techniques

Title	Retail Management Series: Sales Techniques
Course code	MG71.1-08-2025-C
Objective	Upon completion, participants should have acquired practical techniques for selling products to customers in a professional manner.
Content	The Principles of Selling Communication for Effective Selling The Selling Process The Selling Techniques Understanding customers' needs Proactive selling Describing product/service characteristics Handling customers' objections Recognizing the opportunity for closing a sale
Assessment	In-class exercises, role play and assignments
Target audience	Retail sales personnel; sales promotion personnel
Prerequisite	Nil, priority will be given to those currently working in the field of retail sales/sales promotion.
Class size	20
Instructor	CPTTM Appointed Instructor(s)
Instruction language	Cantonese
Handout language	Handouts in Chinese (traditional)
Duration	Lesson 1-6: 16.5 hours in 6 sessions Lesson 7: 1.5 hours in 1 sessions Total: 18 hours in 7 sessions
Schedule	Lesson 1-6: 19:00-21:45, from Aug 29, 2025 to Sep 12, 2025 every Wednesday, Friday, plus Sep 19, 2025(Friday). Lesson 7: 19:00-20:30, Sep 24, 2025 (Wednesday).
Fee	MOP1,100
Venue	CPTTM Head Office (Rua de Xangai 175, Edf. ACM 7 Andar, Macau)
Certificate	Certificate of Completion/Merit issued by CPTTM (with at least 80% attendance and passed the assessment).
PDAC code	Approved Course under the SAR Government "Continuing Education Development Program", Code: 2501160175-0