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Retail Management Series: Sales Techniques

Title Retail Management Series: Sales Techniques
Course code MG71.1-06-2023-C
Objective Upon completion, participants should have acquired practical techniques for selling products to customers in a professional manner.
  • The Principles of Selling
  • Communication for Effective Selling
  • The Selling Process
  • The Selling Techniques
    • Understanding customers' needs
    • Proactive selling
    • Describing product/service characteristics
    • Handling customers' objections
    • Recognizing the opportunity for closing a sale
Assessment In-class exercises, role play and assignments
Target audience Retail sales personnel; sales promotion personnel
Prerequisite Nil, priority will be given to those currently working in the field of retail sales/sales promotion.
Class size 20
Instructor CPTTM Appointed Instructor(s)
Instruction language Cantonese
Handout language Handouts in Chinese (traditional)
  • Lesson 1-6: 16.5 hours in 6 sessions
  • Lesson 7: 1.5 hours in 1 sessions
  • Total: 18 hours in 7 sessions
  • Lesson 1-6: 19:00-21:45, from Jun 19, 2023 to Jul 10, 2023 every Monday, Wednesday, excluding Jun 28, 2023(Wednesday).
  • Lesson 7: 19:00-20:30, Jul 12, 2023 (Wednesday).
Fee MOP1,100
Venue CPTTM Head Office (Rua de Xangai 175, Edf. ACM 7 Andar, Macau)
Certificate Certificate of Completion/Merit issued by CPTTM (with at least 80% attendance and passed the assessment).
PDAC code Approved Course under the SAR Government "Continuing Education Development Program", Code: 2301130104-0
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