Writing Skills for Chinese Business Communication (Publicity and PR Writing)

Title	Writing Skills for Chinese Business Communication (Publicity and PR Writing)
Course code	LG74.5-05-2023-C
Objective	To enable participants to enhance the effectiveness and impact of their written expression by using Chinese text in a more dynamic and creative manner, which could be readily applied to the writing of promotional and advertising materials.
Content	Fast track to writing - starting from appreciation Enhancing the text to stimulate interest, emotion and sentiment Enriching the text with sounds, colors and character Copywriting - the power to attract and to convince Text tools - using homonyms / synonyms / misused Characters The format of promotional article / press release / invitation card and letters Enhancing reports and proposals
Assessment	In-class performance, assignments and test
Target audience	Individuals who would like to enhance their writing expression, or are interested in creative writing Individuals working in the field of promotion and advertising
Prerequisite	Nil
Class size	20
Instructor	CPTTM Appointed Instructor(s)
Instruction language	Cantonese
Handout language	Handouts in Chinese (traditional)
Duration	21 hours in 7 sessions
Schedule	10:00-13:00, from May 21, 2023 to Jul 2, 2023 every Sunday.
Fee	MOP1,660
Venue	CPTTM Head Office (Rua de Xangai 175, Edf. ACM 7 Andar, Macau)
Certificate	Certificate of Completion/Merit issued by CPTTM (with at least 80% attendance and passed the assessment).
PDAC code	---