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Writing Skills for Chinese Business Communication (Publicity and PR Writing)

Title Writing Skills for Chinese Business Communication (Publicity and PR Writing)
Course code LG74.5-01-2020-C
Objective To enable participants to enhance the effectiveness and impact of their written expression by using Chinese text in a more dynamic and creative manner, which could be readily applied to the writing of promotional and advertising materials.
Content
  • Fast track to writing - starting from appreciation
  • Enhancing the text to stimulate interest, emotion and sentiment
  • Enriching the text with sounds, colors and character
  • Copywriting - the power to attract and to convince
  • Text tools - using homonyms / synonyms / misused Characters
  • The format of promotional article / press release / invitation card and letters
  • Enhancing reports and proposals
Assessment In-class performance, assignments and test
Target audience
  • Individuals who would like to enhance their writing expression, or are interested in creative writing
  • Individuals working in the field of promotion and advertising
Prerequisite Nil
Class size 20
Instructor CPTTM Appointed Instructor(s)
Instruction language Cantonese
Handout language Handouts in Chinese (traditional)
Duration 18 hours in 6 sessions
Schedule 19:00-22:00, from Jan 31, 2020 to Mar 6, 2020 every Friday.
Fee MOP1,580
Venue CPTTM Head Office (Rua de Xangai 175, Edf. ACM 7 Andar, Macau)
Certificate Certificate of Completion/Merit issued by CPTTM (with at least 80% attendance and passed the assessment).
PDAC code ---
Enroll Online
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