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Writing Skills for Chinese Business Communication (Intermediate)

Title Writing Skills for Chinese Business Communication (Intermediate)
Course code LG74.3-12-2019-C
Objective Upon completion of the course, participants should:
  • have enhanced their writing techniques in terms of matching the tone, key points and structure with the purpose of the writing and its audience;
  • be familiar with the format and techniques for writing different types of external correspondence, including business letters, replies to complaint letters, invitations, press releases and business proposals/plans/reports.
Content
  1. The 7 Principles for Effective Written Communication
  2. Key Elements of Successful Communication
  3. Structure and Organization
  4. A Customer Service Oriented Approach to Writing
    • Promotional Writing/Press Releases
    • Replies to Complaint Letters
  5. The Essentials of Inquiry Letter/ Writing Business Proposals/Plans/Reports
Assessment In class performance, exercises and test.
Target audience Secretaries and Business Executives
Prerequisite Form 5 or above
Class size 20
Instructor CPTTM Appointed Instructor(s)
Instruction language Cantonese
Handout language Handouts in Chinese (traditional)
Duration 21 hours in 7 sessions
Schedule 19:00-22:00, from Dec 12, 2019 to Jan 6, 2020 every Monday, Thursday, excluding Dec 23, 2019(Monday).
Fee MOP1,500
Venue CPTTM Head Office (Rua de Xangai 175, Edf. ACM 7 Andar, Macau)
Certificate Certificate of Completion/Merit issued by CPTTM (with at least 80% attendance and passed the assessment).
PDAC code Approved Course under the SAR Government "Continuing Education Development Program", Code: 1904321149-0
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