Essential Digital Graphic Design with Photoshop for the Advertising Industry

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Title Essential Digital Graphic Design with Photoshop for the Advertising Industry
Course code CM292-07-2017-C
Objective On completion students will learn the basics of commercial design, and will be able to use Adobe Photoshop to manipulate images and design posters as well as CD covers.
Content
  • Customer requirement analysis
  • Image in Graphic Design
  • Color correction
  • Photo Collage
  • Photo Retouching Skill for Advertising (I)
  • Photo Retouching Skill for Advertising (II)
  • Visual Arrangement in Advertising
  • Digital Photography Compositing
  • Special Effect
  • Web Page Layout Design
  • Photo Optimization for Internet Publishing
The students will be required to work for 6-8 hours on assignments at home after each session. There will be a final project at the end.
Assessment At least 80% attendance and complete all in-class exercises and assessments.
Target audience Anyone who would like to get into the advertising business or want to learn digital graphic design by Adobe Photoshop, insiders who want to consolidate the core knowledges.
Prerequisite Having used a computer (e.g., Windows, Word). Please create an e-learning account and then do the self-assessment to check.
Class size 18
Instructor Local graphic designer in 7 years of commercial advertisement design experience, with a master’s degree in Visual Communication Design from Academy of Arts and Design, TsingHua University, Beijing. The instructor has been awarded prizes for numerous design competitions as Second Honor, the Macao Design Biennale Year 2008. Silver Award, “Idea China” Nationwide Youth Design Biennale. Silver Honor, China Brilliant Design Competition. Best Design Award etc
Instruction language Cantonese
Handout language Handouts partly in Chinese and partly in English
Duration 39 hours in 13 sessions
Schedule 19:00-22:00, from Jul 10, 2017 to Aug 17, 2017 every Monday, Thursday, plus Aug 21, 2017(Monday).
Fee MOP2,700
Venue Cyber-Lab (Rua Comandante Mata Oliveira, Ed. Associacao Industrial, 3-andar Macau)
Certificate Certificate of Completion/Merit issued by CPTTM (with at least 80% attendance and passed the assessment).
PDAC code Approved Course under the SAR Government "Continuing Education Development Program", Code: 1704200347-0
Remark
  • Students who join this course will automatically grant the right to CPTTM for using their assignments and final projects as course promotion purpose.
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