Essential Digital Graphic Design with Photoshop for the Advertising Industry

Title	Essential Digital Graphic Design with Photoshop for the Advertising Industry
Course code	CM292-05-2017-C
Objective	On completion students will learn the basics of commercial design, and will be able to use Adobe Photoshop to manipulate images and design posters as well as CD covers.
Content	Customer requirement analysis Image in Graphic Design Color correction Photo Collage Photo Retouching Skill for Advertising (I) Photo Retouching Skill for Advertising (II) Visual Arrangement in Advertising Digital Photography Compositing Special Effect Web Page Layout Design Photo Optimization for Internet Publishing The students will be required to work for 6-8 hours on assignments at home after each session. There will be a final project at the end.
Assessment	At least 80% attendance and complete all in-class exercises and assessments.
Target audience	Anyone who would like to get into the advertising business or want to learn digital graphic design by Adobe Photoshop, insiders who want to consolidate the core knowledges.
Prerequisite	Having used a computer (e.g., Windows, Word). Please create an e-learning account and then do the self-assessment to check.
Class size	16
Instructor	Local graphic designer in 7 years of commercial advertisement design experience, with a master’s degree in Visual Communication Design from Academy of Arts and Design, TsingHua University, Beijing. The instructor has been awarded prizes for numerous design competitions as Second Honor, the Macao Design Biennale Year 2008. Silver Award, “Idea China” Nationwide Youth Design Biennale. Silver Honor, China Brilliant Design Competition. Best Design Award etc
Instruction language	Cantonese
Handout language	Handouts partly in Chinese and partly in English
Duration	Lecture: 36 hours in 12 sessions Last: 3 hours in 1 sessions Total: 39 hours in 13 sessions
Schedule	Lecture: 10:00-13:00, 14:00-17:00, from May 13, 2017 to Jun 17, 2017 every Saturday. Last: 10:00-13:00, Jun 24, 2017 (Saturday).
Fee	MOP2,700
Venue	Cyber-Lab (Rua Comandante Mata Oliveira, Ed. Associacao Industrial, 3-andar Macau)
Certificate	Certificate of Completion/Merit issued by CPTTM (with at least 80% attendance and passed the assessment).
PDAC code	Approved Course under the SAR Government "Continuing Education Development Program", Code: 1704120983-0
Remark	Students who join this course will automatically grant the right to CPTTM for using their assignments and final projects as course promotion purpose.