Essential Digital Graphic Design with Photoshop for the Advertising Industry

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Title Essential Digital Graphic Design with Photoshop for the Advertising Industry
Course code CM292-01-2016-C
Objective On completion students will learn the basics of commercial design, and will be able to use Adobe Photoshop to manipulate images and design posters as well as CD covers.
Content
  • Customer requirement analysis
  • Image in Graphic Design
  • Color correction
  • Photo Collage
  • Photo Retouching Skill for Advertising (I)
  • Photo Retouching Skill for Advertising (II)
  • Visual Arrangement in Advertising
  • Digital Photography Compositing
  • Special Effect
  • Web Page Layout Design
  • Photo Optimization for Internet Publishing
The students will be required to work for 6-8 hours on assignments at home after each session. There will be a final project at the end.
Assessment At least 80% attendance and complete all in-class exercises and assessments.
Target audience Anyone who would like to get into the advertising business or want to learn digital graphic design by Adobe Photoshop, insiders who want to consolidate the core knowledges.
Prerequisite Having used a computer (e.g., Windows, Word). Please create an e-learning account and then do the self-assessment to check.
Class size 20
Instructor CPTTM Appointed Adobe certified Instructor with 7 years of commercial advertisement design experience. The instructor has been awarded prizes for numerous design competitions and winner in the design of the Macao East Asian Games mascot.
Instruction language Cantonese
Handout language Handouts partly in Chinese and partly in English
Duration
  • Lecture: 36 hours in 12 sessions
  • Last session: 3 hours in 1 sessions
  • Total: 39 hours in 13 sessions
Schedule
  • Lecture: 10:00-13:00, 14:30-17:30, from Jan 9, 2016 to Feb 20, 2016 every Saturday, excluding Feb 6, 2016(Saturday).
  • Last session: 10:00-13:00, Feb 27, 2016 (Saturday).
Fee MOP2,650
Venue Cyber-Lab (Rua Comandante Mata Oliveira, Ed. Associacao Industrial, 3-andar Macau)
Certificate Certificate of Completion/Merit issued by CPTTM (with at least 80% attendance and passed the assessment).
PDAC code ---
Remark
  • Approved Course under the SAR Government "Continuing Education Development Program", Code: 1507320009
  • Students who join this course will automatically grant the right to CPTTM for using their assignments and final projects as course promotion purpose.
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