Social Media Marketing Techniques for Fashion Boutique

Title	Social Media Marketing Techniques for Fashion Boutique
Course code	ATT512-12-2024-C
Objective	This course mainly explains the principles and strategies of using social meida for marketing. allowing students to effectively run social media marketing under a continously changing environment.
Content	Characteristics, mechanisms, channels, and strategies of social media marketing How to effectively reach new customers Strengthen effectiveness of advertising Different types of promotion Effective use of different social media platforms Integration of online and offline marketing
Assessment	In-class exercises and assignments/projects
Target audience	Interested party
Prerequisite	N/A
Class size	18
Instructor	Mr. Virgil Chan, CPTTM Appointed Instructor
Instruction language	Cantonese
Handout language	Handouts in Chinese (traditional)
Duration	15 hours in 6 sessions
Schedule	19:00-21:30, from Dec 13, 2024 to Jan 6, 2025 every Monday, Friday, excluding Dec 20, 2024(Friday), Dec 23, 2024(Monday).
Fee	MOP1,500
Venue	Fashion Lab (Rua dos Pescadores, Ed. Industrial Ocean, Fase II, 10 andar Macau)
Certificate	Certificate of Completion/Merit issued by CPTTM (with at least 80% attendance and passed the assessment).
PDAC code	Approved Course under the SAR Government "Continuing Education Development Program", Code: 2404170032-0
Remark	Students who join this course will automatically grant CPTTM the right to use their assignments and final projects for course promotion purposes.